Privacy Statement

This privacy policy (Policy) describes how Morph Performance Pty. Ltd., ACN 602 745 746 (Morph Performance) manages personal information.

This policy has been formulated in accordance with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth) (Privacy Act). The APPs regulate the handling of personal information including its collection, handling, use, disclosure and storage.

A copy of this Policy is available upon request by contacting us at the details set out below.


General scope of Privacy Policy

This policy applies to any customer, user, or other person (the UserUsers, or You) who employ or access Morph Performance’s website Reactor and the related mobile application Morph and any other Morph Performance product, service, feature, user-generated and other Morph Performance generated content and interactive and informational resources or promotional offers (collectively, the Services).

In addition, this Policy directly applies only to the personal information and location information that a User discloses or transmits to Morph Performance via Reactor or Morph or that is collected by Morph Performance in the course of the provision of the Services.


What is Personal Information?

Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in a material form or not (Personal Information). Morph Performance will collect and use certain Personal Information about you during the course of your relationship with Morph Performance. This Policy explains how we may collect, use and disclose this information.


Your consent to the terms of this Privacy Policy

By providing us with Personal Information or through your use of Reactor or Morph, you agree with the terms of this Policy. Whenever you submit Personal Information to us, you consent to the collection, handling, use, disclosure and storage of that personal information in accordance with this Policy and the Privacy Act (including the APPs). If a User does not consent to the collection, use and disclosure of his or her Personal Information or location as described in this Policy, he or she is not permitted to use Reactor or Morph.


Morph Performance Consent Protocol

Morph Performance processes Personal Information on our servers in Australia. In some cases, we process Personal Information on a server outside of a given User’s country. In particular, Morph Performance may rely on servers located in multiple available zones with Amazon Web Services. Consequently, you should be aware that your personal information is likely to be disclosed to overseas recipients in Amazon Web Services. In some cases, we process Personal Information on a server outside of a given User’s country. In addition we may process some Personal Information to provide our own Services, and/or on behalf of and according to the instructions of a third party, such as our advertising partners.


Incorporation into Terms and Conditions of Use

This Policy is incorporated into and is subject to the Morph Performance Terms and Conditions. A User’s use of the Services and his or her provision of any Personal Information or location information to Morph Performance are subject to the terms of this Policy and the Terms and Conditions of Use.

If a User has any questions about this Policy, he or she may contact us by email at


What kinds of Personal Information do we collect about you and how is it collected and held?

Morph Performance collects Personal Information in order to provide personalised product and information services.

The type of Personal Information we collect may include your name, address, telephone numbers, e-mail address, what Services you use, and when you use them, location information, information on how you use our Services and how much you spend, information on your browsing activity when visiting Reactor or Morph and personal preferences regarding the use of our Services. We do not expect to collect “sensitive information” (such as information about your health) from you, however if we do then such information will be treated in accordance with the relevant rules and requirements of the Privacy Act.

We will collect the Personal Information directly from you at the time you ask us to provide you with information, or if you access Reactor or Morph or the Services that we provide.

If you browse our website, our internet service provider logs the following information:

  • your server (IP) address and top level domain name
  • the date and time of your website visit;
  • the country that your server is located;
  • the pages that you looked at;
  • the type of browser you used;
  • the previous site you visited; and
  • the site you visited next.

Some of the Services feature or include various location-based components. Location information includes, but is not limited to, any information we derive in order to identify a User’s geographic position. This information may be collected from certain third party service providers that the User previously registered for use with Reactor or Morph. A User’s location information, however, is only displayed and shared in accordance with his or her established privacy settings.

We will not use information obtained from your browsing activities to send you any unsolicited information. This information is collected in order to determine the relevancy of material posted on our website or mobile application and to enhance this service to visitors.

We will take reasonable steps to ensure that the Personal Information we collect, use or disclose is accurate, complete, up-to-date and stored in a secure environment protected from unauthorised access, modification or disclosure.


What Are Cookies

As is common practice with almost all professional websites and mobile applications Reactor and Morph uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of Reactor or Morph functionality.


How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to Reactor or Morph. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.


Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser. Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of Reactor or Morph. Therefore it is recommended that you do not disable cookies.


The Cookies We Set

If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.


Third Party Cookies

In some cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through Reactor or Morph.

Reactor and Morph uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use Reactor or Morph and ways that we can improve your experience. These cookies may track things such as how long you spend on Reactor or Morph and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.


More Information

If there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use Reactor or Morph. However, if you are still looking for more information then you can contact us via email:


Why is Personal Information collected by Morph Performance?

The Personal Information you provide to Morph Performance will enable us to make offers of products and services to you.

This information helps us develop and make available products to suit your needs. If you do not provide some or all of the information requested, Morph Performance may not be able to provide you with a product or service.

In particular, the Personal Information you provide Morph Performance may be collected, used and disclosed for a number of purposes connected with our business operations, which include:

  • Processing your orders or applications;
  • Providing you with information, products and/or services requested;
  • Telling you about other products or services that may be of interest to you;
  • Billing you and/or administering or otherwise managing your account;
  • Dealing with requests, enquiries or complaints and other customer service activities;
  • Carrying out market and product analysis and marketing products and services;
  • Assisting in arrangements with other organisations in relation to the promotion or provision of a product or service;
  • Registering your details and allocating or offering you rewards, discounts and/or other benefits and fulfilling any requests or requirements you may have in respect of our loyalty or reward programmes and other similar schemes;
  • Purposes relating to any third party acquisition or potential acquisition of an interest in Morph Performance or its assets; and
  • Carrying out any activity in connection with a legal, governmental or regulatory requirement that we have to comply with or in connection with legal proceedings, crime or fraud prevention, detection or prosecution, including investigating any fraud, unlawful activity or misconduct.

We may also use your Personal Information for purposes related to those described above which would be reasonably expected by you. For example, we may use your Personal Information to keep you informed about features of our products and services or to conduct analysis in order to provide better customer service.

If you provide information that may be deemed sensitive information for the purpose of Privacy Act 1988 (Cth) Morph Performance will ensure that such information is managed and treated in accordance with the APPs.


How do you access and correct your Personal Information?

Once we have collected your Personal Information, you are entitled under APP 12 to request the details of the information Morph Performance is holding about you. In order to request such information, you need to contact us by letter, email or telephone and outline the nature of your enquiry. Morph Performance will take reasonable steps to let you know, generally, what sort of Personal Information we hold, for what purposes and how we collect, use and disclose that information.

Upon your request, Morph Performance will also provide access to your Personal Information we hold, except in certain prescribed circumstances, including emergency situations, specified business imperatives and law enforcement or other public interests.

We will endeavour to keep and maintain the data held by us as accurate, complete, relevant and up to date as possible. It is important that the information that we hold about you is up to date. You must let us know if information that you have provided to us has changed.

The APPs also give you a right to request correction of your Personal Information. If you establish that Personal Information held by us is not accurate, complete, relevant, up-to-date or is misleading, we will take reasonable steps in accordance with our obligations under the Privacy Act to correct the information so that it is accurate, complete, relevant, up-to-date and not misleading.

If you would like to access or correct your Personal Information, please contact:

The Privacy Officer
Morph Performance
To opt-out of receiving certain Morph Performance marketing materials, you will need to tell us. To do this please send us and email with “unsubscribe” in the Subject Field to

Please note that if you have an account with Morph Performance, we will still need to send you essential information about your account.


How can I complain if Morph Performance breaches this Policy or the APPs?

If you have a question, concern or complaint regarding the way in which we handle your Personal Information you should contact us on the details listed above.

You are entitled to lodge a complaint if you believe that we have breached the APPs. If you wish to lodge a complaint with us, you need to write to us setting out the details of your complaint. We will issue you with a response to any complaint within a reasonable time that, if appropriate, will outline the measures that we will take to resolve the complaint.

If you feel that we have not satisfactorily addressed your complaint, you may also make a complaint to the Office of the Australian Information Commissioner by visiting or by writing to GPO Box 2999 Canberra ACT 2601.


Who will Morph Performance share my Personal Information with?

Morph Performance may disclose or receive Personal Information or documents about you to/from:

  • Any organisation that is in an arrangement with Morph Performance to jointly offer products and or has an alliance with us to share information for marketing purposes to enable that organisation or us to provide you with products or services or promote a product or service.
  • Parties involved in any third party acquisition or potential acquisition of an interest in Morph Performance or its assets;
  • Our service providers or agents (some of whom may be overseas) who assist us in providing our services, including organisations that assist us with archival, research, mail and delivery, auditing, consulting, financial and legal advisory, banking, security, storage or technology services;
  • Regulatory bodies, government agencies, law enforcement agencies and courts and any organisation that assists Morph Performance to identify, prevent or investigate fraud, unlawful activity or misconduct; and
  • Your authorised agents, executor, administrator or trustee in bankruptcy, your legal representative, attorney or anyone acting for you in connection with your account.

Morph Performance will seek your consent to disclose your information to overseas recipients. If you provide this consent, then you should be aware that your rights to make a claim against Morph Performance in relation to any misuse of your personal information by that overseas recipient will be limited. Morph Performance will, however, take reasonable steps to ensure that any overseas recipient does not breach the APPs.

Users of Morph Performance may connect with other Users or third parties (including without limitation coaches) to view or access their account for any purpose, including without limitation, for training purposes. If a User connects with another User, that User may be able to view and/or access their information. By connecting with another User, you explicitly consent to the sharing of your information with that User by Morph Performance.

Morph Performance may combine the personal information and/or the location information that a User submits under his or her account with information from other services or third parties in order to provide that User with an enhanced experience and/or to improve the overall quality of the Services. For certain Services, we may give a User an opportunity to opt-out of the combination of such information.


What about if you use credit cards to purchase goods from Morph Performance?

When you purchase goods or services from Morph Performance, any credit card information you give us to purchase the goods or services is used to process the payment. The original request/application/enrolment form may be stored securely in the Morph Performance office for audit/taxation requirements and to assist individuals who request duplicate information for their own records. These documents are then destroyed. Our database only records that you attended an activity or purchased a service and how much you paid for it. We do not store your credit card details on our database.


Information Security

Morph Performance takes appropriate measures to protect unauthorised access to, or unauthorised alteration, disclosure or destruction of, the Personal Information and location information transmitted or disclosed to Morph Performance. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorised access to systems where User data is collected, stored, and/or maintained. Morph Performance requires that when a User logs in to Reactor or Morph, a secure connection between the User’s computer and our server be established. Morph Performance therefore cannot warrant or ensure the security of any Personal Information and location information that we receive on behalf of Users in order to permit them to access the Services, or any other information a that a User transmits, shares or discloses to Morph Performance. For improved security we recommend that Users use the https:// prefix when using our services. Morph Performance uses Secure Socket Layer (SSL) encryption technology – SSL is compatible with most browsers. A secure connection is maintained until a User leaves the secure area of one of the pages on Reactor or Morph. Although we use SSL encryption to safeguard the confidentiality of personal information as far as possible, you should be aware that no Internet or e-mail transmission is ever fully secure or error free.

Morph Performance cannot guarantee that information will not be accessed, shared, disclosed, altered, or destroyed by a breach of any of our physical, technical, or other safeguards. Morph Performance recommends that each User take special care in deciding what information is shared, transmitted or disclosed to Morph Performance.


Data integrity

Morph Performance processes User’s Personal Information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review data collection, storage, and processing practices to ensure that we only collect, store and process the Personal Information needed to provide or improve the Services. We take reasonable steps to ensure that the Personal Information we process is accurate, complete, and current, but we depend on our Users to update or correct their Personal Information wherever necessary.


When can we vary this Policy?

From time to time it may be necessary for us to review and amend this Policy. We reserve the right to amend this Policy at any time. You should check our website from time to time for our latest Policy.

A Users’ continued use of the Services constitutes his or her agreement to this Policy and any future revisions. If you have any additional questions or concerns about this Policy, please feel free to contact us any time.